With birthdays, anniversaries, and holidays men everywhere are facing that age-old problem: what to get the jewelry-loving women in their lives. Here, some tips from experts – and a few guys who’ve figured it out.
1. Buy what she loves, not what you want to see her in.
Want to find something a woman will think is the most beautiful jewel in the world? “First love her, then know her,” says Nathalie Petitjean, a consultant in Paris and former store manager for Chaumet and Tiffany. “Most of all, listen carefully.”
Nathalie says the most common mistake men make is to focus on what they like. That’s also the mistake most sales assistants make. “What you have to keep in mind is that a jewel is made to adorn the woman,” she says. “The jewel is an extension of her personality. A woman will always give you some clue of what she is fond of.”
“Often, men buy what they’d like to see us in, not necessarily what we feel good wearing,” says Cynthia Renée Zava, a gem and jewelry consultant. “They can also be swayed into a purchase with which they’re trying to ‘mark’ us – you know, buying a piece that recognizes a man’s spending power, not necessarily one that is intrinsically rare or beautiful. Jewelry should feel alive and sensual on the body – not stiff, sharp or unyielding.”